Book Marketing
You Wrote the book. Now let’s put it to work.
Here’s the Hard Truth about Publishing a Book:
Nobody’s going to find it on their own.
Your book can be sharp, useful, and exactly what your ideal client needs—and it’ll still sit at page 47 on Amazon if you don’t have a plan for getting it in front of people. Publishing is not marketing. And Amazon is not a marketing strategy.
You didn’t spend months pulling this book out of your head so it could sit unread on Amazon. You wrote it to build authority, bring in clients, and give your business something permanent to stand on.
That takes a marketing plan built specifically around your book, your audience, and the business you’re trying to grow. Not a social media checklist. Not “post three times a week and hope someone notices.” A real strategy that treats your book like the business asset it is.
That’s what we build.
Why Most Book Marketing Fails
Most authors make one of three mistakes:
Mistake #1
They treat the book like a product.
They fixate on Amazon rankings and unit sales—refreshing their dashboard like it’s a stock ticker. But your book isn’t a product you’re trying to move off a shelf. It’s a tool that starts conversations, qualifies prospects, and positions you as the person to hire. Sales matter, but they’re a byproduct of the book doing its real job.
Mistake #2
They hire marketers who’ve never read their book.
Most agencies will skim your description, flip through a few chapters, and hand you the same campaign they run for everyone else. They don’t understand your voice, your audience, or the specific positioning that makes your book different from the twelve others on the same topic. You end up paying for volume, not strategy.
Mistake #3
They wait and hope people find it.
Hope is not a marketing plan. Organic discovery doesn’t happen to business books—not without something behind it. Your book needs the same level of intentional, strategic promotion that you’d give any other business initiative. More, probably. Because unlike a product launch, a book’s marketing window doesn’t close. It compounds—if you work it.
The Story Gold Media Difference
We already know your book. And we already know you.
If we built your book together—through ghostwriting, coaching, or publishing—we don’t need to get up to speed. We know your positioning, your ideal reader, the clients you’re trying to reach, the transformation your book delivers, and the thinking behind every chapter. We know your voice because we helped shape it.
That means no onboarding calls where you explain your book from scratch to someone who’s never opened it. No watching an agency scramble to understand what took us months to build. We start from the inside, not the outside.
What if we didn’t work together on your book?
Maybe you wrote it yourself. Maybe another ghostwriter handled it. Maybe it’s been on Amazon for a while without gaining the traction you expected.
We’ll read every page. We’ll learn your business, your audience, and your goals. And we’ll build a marketing strategy with the same depth and specificity as if we’d written it ourselves. The only difference is the first few weeks—after that, we’re just as deep in your material as any author we’ve worked with from day one.
Your Customized Book Marketing Package
No two books have the same audience, the same goals, or the same path to reaching the right readers. So we don’t run the same playbook twice.
We build every marketing package from scratch—around your book, your business model, and the specific clients or readers you’re trying to reach. Here’s what that might include depending on your goals:
Lead Generation & Conversion
Your book should be starting sales conversations for you. We build the systems that make that happen—landing pages, email sequences, lead capture, and nurture campaigns that turn readers into prospects and prospects into clients. Automated, running in the background, working whether you’re at your desk or not.
Outreach & Partnerships
We get your book in front of the right audiences—podcast hosts, event organizers, corporate buyers, and strategic partners who can put it in the hands of hundreds of people at once. Every placement is chosen because it reaches your specific audience, not because it looks good on a spreadsheet.
Content & Advertising
Your book is full of material you’ve already written once. We extract months of social media content from it, optimize your Amazon listing so it actually converts browsers into buyers, and run paid campaigns targeted at the people most likely to care. No spray-and-pray.
Authority Building
We build a promotion strategy around you—not just the book. Media placements, speaking opportunities, strategic visibility in the spaces where your ideal clients already pay attention. The goal is simple: when someone in your industry needs what you do, your name comes up first.
Lead Generation & Conversion
Turn You Book Into Your Best Salesperson
Book Funnel Creation
We build the system that turns a reader into a lead and a lead into a client.
- Lead magnets pulled directly from your book’s best material—so they feel like a natural next step, not a bait-and-switch
- Landing pages built to sell your book and capture emails in the same motion
- Email sequences that warm readers up and move them toward a conversation with you
- Calls to action placed strategically through the funnel so every touchpoint has a job
Built for business book authors who want their book doing the prospecting for them—day and night.
Email Marketing Campaigns
Your book doesn’t end when someone reads the last page. That’s where the relationship starts.
- Welcome sequence that introduces new readers to your world and your work
- Launch emails that drive early sales and reviews when momentum matters most
- Post-launch nurture sequences that keep readers engaged long after they’ve finished
- Re-engagement campaigns that bring past readers back when you’ve got something new to offer
Every email is written to sound like you—not like a marketing platform.
Outreach & Partnerships
Get your book (and you) in front of the right audiences
Podcast & Media Outreach
Get your book in front of audiences that already care about your topic.
- A researched, prioritized list of podcasts where your ideal clients and readers are already listening
- Pitch templates customized to each show—not a mass blast
- A complete media kit: one-sheet, bio versions, and suggested interview questions so hosts can say yes faster
- Follow-up sequences built around what actually gets replies, not what looks polite
Every interview puts your ideas in front of a new audience and gives you content you can repurpose for months.
Corporate Gifting & Bulk Sales Strategy
One corporate order can do more for your revenue than months of individual Amazon sales. We build the strategy to make that happen.
- A corporate gifting one-pager designed to get a “yes” from decision-makers who buy books for their teams
- Bulk order packages with pricing that makes sense for both sides
- Outreach templates targeted at companies, organizations, and training programs that already spend money on books like yours
- Partnership opportunities with coaching companies that need reading material for their clients
Most authors never think about bulk sales. The ones who do tend to wish they’d started sooner.
Speaking Engagement Strategy
A published book is the fastest way onto a stage. We build the materials and strategy to get you there.
- A speaker one-sheet that positions you as someone worth booking—not just someone with a book
- Speaking topics developed directly from your book’s strongest material
- Pitch templates tailored to conferences, corporate events, and industry panels
- Bulk order packages so event organizers can put your book in every attendee’s hands
- Speaker bureau profile optimization so you show up when organizers go looking
Speaking and book sales feed each other. Every stage you stand on sells books. Every book you sell gets you closer to the next stage.
Content and Advertising
Get More Mileage From the Book You Already Wrote
Social Media & Content Strategy
You’ve already written tens of thousands of words. We turn them into months of content you don’t have to create from scratch.
- A LinkedIn content calendar with posts written and ready to go—pulled from your book’s best ideas
- Authority-building posts that put your expertise in front of the right audience every week
- Book excerpts reworked for social—formatted for engagement, not just copied and pasted
- Video scripts and YouTube content ideas built around the topics your readers already care about
- Engagement strategies that grow your audience with every post
You wrote the book once. We make it work for you over and over again.
Amazon Optimization & Advertising
Amazon is a search engine. If your book isn’t optimized for it, you’re invisible.
- Keyword research so your book shows up when the right people are searching
- Category selection that puts you where you can actually compete—not buried in a category with 50,000 titles
- Book description rewrite if yours isn’t converting browsers into buyers
- Amazon Ads campaign setup and strategy—targeted, tracked, and built around your actual budget
- A review generation plan because early reviews are the difference between a book that sells and one that stalls
Most authors set up their Amazon listing once and never touch it again. That’s where the opportunity is.
Authority Building
Make Your Name the One That Comes Up First
90-Day Book Promotion Strategy
The first 90 days after your book launches are the ones that matter most. We build the plan so you’re not guessing your way through them.
- A week-by-week action plan that tells you exactly what to do and when—no ambiguity, no “figure it out as you go”
- Content strategies tailored to the platforms where your audience actually spends time
- Outreach templates for podcasts, media, and partnership opportunities so you’re not writing cold pitches from scratch
- Tracking systems that show you what’s working, what’s not, and where to put your energy next
Ninety days of focused execution beats a year of scattered effort. We give you the roadmap and keep you on it.
Book Clubs & Educational Outreach
Your book can reach audiences you’d never get to on your own—classrooms, corporate training programs, book clubs that meet every month and need something new to read.
- Discussion guides that make it easy for book clubs and educators to build a session around your book
- Bulk order packages priced for schools, universities, and training programs
- Partnerships with corporate L&D teams that are already buying books for their people
- Virtual book club visits coordinated so you can show up, connect with readers, and sell without selling
Every book club that picks yours puts it in front of ten to fifteen people who wouldn’t have found it otherwise. That math adds up fast.
How It Works
Three Steps From Strategy to Execution
Step #1
Strategy Session
We start with a conversation. Not a sales call—a real working session where we dig into what your book needs to do for your business.
- What’s the book about and who is it for
- What you’re trying to accomplish—clients, speaking, authority, all of the above
- Who your ideal readers and prospects actually are
- What you’ve already tried and where it stalled
- Your timeline and what you’re comfortable investing
By the end of this call, we’ll both know whether we’re the right fit—and you’ll walk away with clarity on what your book marketing should look like, whether you hire us or not.
Step #2
Build the Plan
We take everything from the strategy session and build a marketing package around it.
- Specific deliverables chosen because they serve your goals—not because they pad a proposal
- A realistic timeline with milestones you can actually track
- Clear metrics so you’ll know what’s working and what needs adjusting
- Transparent pricing with no surprises
Every plan is built from scratch. If it looks like something we’ve sent to someone else, we haven’t done our job.
Step #3
Execute
Once you approve the plan, we get to work.
- Marketing materials created and delivered
- Funnels, landing pages, and email sequences built and launched
- Content calendars and outreach templates written and ready to use
- Campaigns set up, tracked, and optimized as data comes in
- Ongoing support so nothing stalls after the initial build
We don’t hand you a binder and disappear. We stay in it with you until the system is running.
Who This Is For
Former Clients Who Want to Keep Momentum Going
We built your book together. We know your positioning, your audience, your voice, and the goals behind every chapter. Marketing it is the obvious next step—and there’s zero ramp-up time because we’re already inside the material.
Authors Who Already Have a Published Book
Maybe you wrote it yourself. Maybe another ghostwriter handled it. Maybe it’s been on Amazon for months without gaining the traction you expected.
The book isn’t the problem. The marketing is. We can fix that.
Business Owners Who Want Their Book Working for Them
You didn’t write a book to sell copies. You wrote it to bring in better clients, build authority, and give your business an edge that compounds over time. We build the marketing strategy that connects the book to those goals—specifically and measurably.
Memoir & Autobiography Authors Who Want Their Story to Travel
You put your story on the page. That took courage and commitment. Now we make sure it actually reaches the people it was written for—your family, your community, or the wider audience that needs to hear it.
The Book-to-Business Philosophy
We don’t measure success by Amazon sales rank.
Sales matter. But for a business book author, the real return shows up in places that don’t have a dashboard—the prospect who calls and says “I read your book,” the speaking invitation from an audience you’ve been trying to reach, the corporate buyer who orders 200 copies for a leadership retreat, the moment you stop having to explain what you do because your book already did it for you.
For memoir and autobiography authors, success looks different—but it’s just as tangible. Your story reaching readers who needed it. Reviews from people who tell you the book changed how they see something. Media features that carry your message further than you could on your own. A record of your thinking and your life that outlives you.
Every marketing strategy we build starts from the same question: what is this book supposed to do for your life and your business? The answer shapes everything—which channels we focus on, which audiences we target, how we measure whether it’s working.
Your book can be the hardest-working asset in your business. It can qualify prospects before you get on a call, open doors you’ve been knocking on for years, and build credibility that no amount of social media posting can match. But only if the marketing behind it is as intentional as the writing was.
That’s what we build.
Let’s Put Your Book to Work
You wrote the book. That was the hard part.
Now it needs a plan—one built around your audience, your business, and the specific results you’re trying to create. Not a template. Not a generic checklist. A strategy with your name on it.
Whether we built the book together or you’re bringing us a finished manuscript, the starting point is the same: a conversation about what your book should be doing for you and what it’s going to take to get there.
Book a strategy session. We’ll tell you exactly what we’d do, why, and what it’ll cost. No pressure, no pitch—just a straight answer.
Things You May Want to Know
Do I need to have worked with you on my book to access marketing services?
No. We work with authors regardless of who wrote or published their book. If we did build it together, we’ll have a head start—but if not, we’ll get up to speed fast. The only thing that matters is that you have a published book and a goal for what it should be doing.
How much does book marketing cost?
It depends on what your book needs. Every package is built from scratch, so there’s no standard price list. We’ll talk through your goals in a strategy session, and then we’ll send you a proposal with exactly what we’d do, what it costs, and why each piece is in there. No hidden fees, no vague line items.
How long does it take to see results?
Depends on the strategy. Some things move fast—an optimized Amazon listing or a live email funnel can start producing within weeks. Others take longer. Podcast outreach, speaking placements, and authority positioning build over months as the momentum compounds. We’ll set specific timelines and benchmarks during the planning phase so you’ll always know what to expect and when.
Can you just do one piece (like a book funnel) instead of a full package?
Yes. Some authors want the full strategy. Others know exactly what they need and just want that one thing built right. We’ll talk through your priorities and figure out what makes sense—whether that’s a single deliverable or a larger package.
What if my book has been out for a while—can it still be marketed?
Yes. Books don’t expire. Some of our strongest marketing results have come from books that launched a year or more ago without a strategy behind them. A good book with a late marketing plan will always outperform a mediocre book with a launch-day blitz.
Do you work with fiction authors?
My focus is nonfiction—business books, memoirs, and autobiographies. That’s where my expertise is and where I get the best results for my clients. If you’ve written a novel, I’m probably not the right fit, but I’m happy to point you in the right direction.
Will you handle everything, or do I need to do some of the work?
We do the building—strategy, content, funnels, campaigns, materials. You do the showing up—podcast interviews, social media engagement, client conversations. You won’t be writing your own marketing copy or figuring out Amazon ads at midnight. But when an opportunity lands in your lap because the strategy worked, you’ll need to walk through the door. We’ll map out exactly who does what before any work begins.
You Wrote the Book.
Now Put it to Work.
Book a strategy session and we’ll show you exactly what your book should be doing for your business—and how to make it happen.
EVERYTHING YOU NEED TO FIND YOUR BOOK’S BEST STORIES
The Business Book
Story Mining System
The complete extraction system for turning your expertise and client wins into the proof-driven stories your book needs to sell.
5 Extraction Tools · 8 Companion Workbooks · 80+ Guided Prompts · Story Bank Spreadsheet
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