Ghost Publishing
Industry standard book publishing without the standard headaches and costs
Tell Me About Your BookPublishing Your Book Is the Last Mile.
Most People Don’t Finish It.
You’ve written the manuscript. That’s the hard part—or at least, that’s what you thought.
Then you Google “how to publish a book” and realize you’ve got fifty decisions to make that nobody warned you about. Self-publish? Hybrid press? Traditional route? Each one has tradeoffs, costs, and fine print. And every blog post you read contradicts the last one.
Here’s what I tell my clients: for the vast majority of business authors, self-publishing through a ghost publisher is the right path. You keep full control, full royalties, and full ownership. And it gets done in weeks, not years.
I don’t hand you a Word doc and wish you luck. If we built this book together, I’ll put it into the world with you. Formatting, cover design, distribution, Amazon listing—all of it handled. You’ve come too far to let the manuscript sit in a folder.
Traditional vs. Self Publishing
Traditional Publishing
- Marketing done for you.
- Book Cover Design DFY.
- Book Formatting DFY.
- Printing & Distribution DFY.
- Takes 2 years or more.
- You lose editorial control.
- Promotion is weak.
- Low profits on book sales.
Self Publishing
- Publish in weeks.
- Retain full control.
- Promote on your terms.
- High profits on sold books.
- Massive time investment.
- DIY book cover design.
- DIY book formatting.
- DIY print & distribution.
Why Ghost Publish?
You get the quality of a traditional publisher with the speed and control of self-publishing. No query letters. No eighteen-month timelines. No giving up your royalties or your rights.
Here’s how it works: you bring the vision, I handle the production. Formatting, cover design, hardcover, paperback, digital, and audiobook editions—all built to the same standard you’d see from a major house. Your name on the cover, your name on the copyright, your book on Amazon and every major distribution channel.
Print-on-demand means there’s no warehouse, no garage stacked with boxes, no minimum order. Books get printed when someone buys one. You never carry inventory and you never run out of stock.
When your book shows up looking and feeling like it came from a traditional publisher, people treat it that way. They don’t ask who published it. They just read it.
Ghost Publishing
- Marketing done your way.
- Book Cover Design DFY.
- Book Formatting DFY.
- Printing & Distribution DFY.
- Promote the way you want.
- Publish in weeks.
- Retain full control.
- Maximum profit on sold books.

“James is a great editor, writer, and publisher. With his encouragement I sent him everything you see in this book, and together we worked to bring The Long Game to reality.
He helped me to reach a new goal which is to leave a bit of myself for my current and future generations of family.
I can’t thank James enough for his professional advice, edits, encouragement, and very kind words throughout this process.“

What do you get with Ghost Publishing?
Book Cover Design
Your cover is the first thing a prospect sees. We work with a professional designer to build a cover that looks like it belongs on a shelf next to the best books in your industry—hardcover, paperback, and digital.
Interior Layout
Clean, professional formatting inside and out. The kind of layout that makes people assume a Big Five publisher was involved. Easy to read, properly typeset, built to the same standard your content deserves.
Distribution
Your book goes live on Amazon, IngramSpark, and any other channel that makes sense for your audience. Available worldwide, printed on demand.
Metadata and Categorization
We set up your BISAC codes, Amazon categories, keywords, and product descriptions so your book shows up where the right readers are searching. This is the behind-the-scenes work most self-published authors skip—and it costs them visibility.
Professional Imprint
Your book publishes under the Story Gold Media imprint—a clean, professional publishing label that signals your book was produced with care. If you’d rather publish under your own custom imprint, we’ll set that up for you instead.
Author Bio
We write your author bio with you—tight, polished, and built to reinforce the authority the rest of the book establishes.

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